SAU kicks off new Sports Management program

With the growing demand for experienced, educated and ethical professionals within the billion-dollar sports industry, in Michigan and across the U.S., Spring Arbor University is taking an innovative step and launching a new Sports Management program, delivered through the Department of Human Health, Performance and Recreation. The program will award a bachelor of science degree, and draws from a number of disciplines to create something unique heretofore unavailable in much of Christian higher education. Rollout of the program comes at a critical time in sports, as professional, collegiate and high school clubs and teams face new challenges that require the guidance of expertise and an ethical vision.
The program offers a liberal arts approach for students looking for an opportunity to synthesize their interests in sports information, marketing, business, professional writing and recreation. Along with program courses like Exercise Physiology and Principles of Management, students majoring in Sports Management will have the option to receive a specialized communications or business endorsement through completion of the requisite courses.

Rollout of the program comes as the result of reorganization within Department of Human Health, Performance and Recreation, as it seeks to utilize faculty, programs and resources in new, creative and efficient ways. Accordingly, SAU is now better able to meet the shifting programmatic demands of incoming students, thereby improving the quality of professionals within the sports industry while simultaneously increasing university enrollment. It is one of several new programs SAU will have rolled out by next academic year, and precedes further expansion of university programs.

Students who graduate with a Bachelor of Science in Sports Management will be prepared to enter the industry as professionals ready to oversee the business and promotion of athletes and athletic organizations. As liberal arts graduates, their career options will be further expanded to encompass coaching or athletic training positions for amateur, collegiate or professional sports, the field of exercise physiology or even further graduate study in business, communications or law.